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Kyle Busch back with Monster?

Discussion in 'NASCAR Discussion' started by kyle18, Jan 25, 2019.

  1. kyle18

    kyle18 Member

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    Looks like Kyle may be back with Monster for xfinity instead of Nos energy i saw a big monster logo on his 2019 gander truck series suit yesterday... anybody else notice?
     
  2. CJL5

    CJL5 Owner of EcoBoost Racing

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    NOS is a brand owned by Monster.
     
  3. kyle18

    kyle18 Member

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    True they both are affiliated with the Coca Cola Company but the 2018 truck uniform had NOS
     
  4. ayrwolf

    ayrwolf Where ever your're at, there you are

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    NOS contract is ended as of next month
     
  5. thedude1987

    thedude1987 King of Pepsi, Racer, Family Man!

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    they are going back to monster for JGR... if you look at the ARCA car for Riley Herbst at Daytona, it states Monster as the sponsor
     
  6. Chevellion

    Chevellion Former SRD Cup League Director

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    Not quite. While Monster partners with Coca-Cola for access to their distribution network, they operate as entirely separate companies. Coke transferred their energy drink brands (NOS and Full Throttle) to Monster in 2015 when they purchased a minority stake in the company (similar to Ford buying a portion of Mazda in the early 2000s). The idea was the two would operate in separate markets, with Coke sticking to conventional beverages and Monster only making energy drinks. But then last year, Monster released their own soda (which is already on its way out in the US). Coke responded last November by announcing a new energy drink line, which placed the two in an ongoing legal battle.

    All of that has no real impact on Shrub, as he isn't sponsored by Coke. Monster just decided to refocus their advertising on their keystone brand, rather than those they acquired in 2015.
     

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